![]() ![]() Its business model involves paying journalists to write content about stubbornly masculine topics like tech, sport or beer without charging readers a penny. The team behind BaDoink claim to have found a new of funding journalism, a profession which looks increasingly dicey with every day that passes. ![]() I want people in the coming generation to save all their favorite BaDoink interviews on an iPad, just like their father or grandfather kept old Playboy issues under the bed." We'll look for the big interviews and aim for a mix of the fascinating and compelling. We want to take the concept of Playboy from the 20th century and apply to the 21st. It's got to the point where a star like Rhianna hasn’t even bothered to strip off for Playboy, which says everything you need to know about its cachet. "Now the best they can do is get some has-been actress to get her kit off. "Playboy have lost it," says John Lane, editor in chief of, which has just launched. They just raked in the advertising dollars and rubbed their hands with glee, while Playboy foundered. Unlike Playboy, the purveyors of the new pornography didn't make any claim to be in touch with civilized culture. Then the internet quake hit, swamping old media with a tsunami of hardcore and sometimes disturbing sexual content. Yet even though it was understandably famous for its unabashed views of naked female flesh, Playboy was also celebrated for its writers, publishing greats like Joseph Heller, Gabriel Garcia Marquez and Jack Kerouac during its storied history. In this age of free filth for all, the idea of nervously strolling into a store and paying for softcore content seems almost quaint, a forgotten byproduct of a gentler time. All prurient folk need to do is bash a few words into Google to be greeted with a torrent of sexual footage that would have given previous generations a heart attack. Nowadays, smut-seekers don't need to make this excuse. It used to be said that Playboy readers came for the nudity, but stayed for the articles.
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